Plan B
Sample — Homepage Note

Homepage note

Workbooks (Workbooks Online Limited), Reading

https://www.workbooks.com/ · 29 August 2026 · Stephen Roberts

Reviewed by a human against the live public homepage. No traffic figures. No invented conversion rates.

Verdict

Workbooks has a real offer for a mid-market buyer tired of Salesforce-style cost and complexity — then spends the homepage arguing that point as a campaign, not closing it as a sale. Price, already published at £32 per user per month, is missing. Primary demo and video buttons are hash links. A four-step quiz sits in front of the only named customer proof. The page is busy, not broken. Qualified CRM enquiries are leaking because the visitor has to work out what to do after the joke has landed.

The leak

Biggest leak

The first screen does not state the job, the price, or a working next step. Four different promises land before anyone is told what changes on Monday. “Book a demo” goes to #. The number that would prove “no hidden cost” is a click away. Rotary, Coeliac UK and Russell Finex — the proof that would close a cautious switch — sit under a quiz. A sales or ops director arriving from Salesforce has to assemble the offer themselves. Some will not.

Three fixes

  1. Rewrite the first screen around the job, the price, and one demo link. One sentence in the title, H1 and meta. Draft: “The mid-market CRM that replaces Salesforce complexity — from £32 per user / month, live in 28 days.” Keep No-BS as flavour under that. Primary button: “Book a 20-minute demo” as a real URL (/contact-us/ or a dated booking page), not a hash.
  2. Put the published floor on the homepage, and cut the action set to two. Print “From £32 per user / month, billed annually.” Keep the calculator for configured quotes, not as a substitute for the number. First-screen actions: demo and pricing. Trial can stay in the header. Move the quiz, workshop, tour and campaign film below the fold or off.
  3. Move proof above the campaign. Rotary, Coeliac UK and Russell Finex, plus the About-page line “Customers stay more than 10 years on average”, into the first viewport. Retire the 2024 TechRadar lockup until it is current. Do not invent a percentage you cannot show.

Those three do not need a redesign. They need editing, a price line, and a working demo URL. You or your developer can ship them.

This is the £29 note: verdict, the leak, three fixes. The longer Workbooks piece — five issues, each with what we saw / why it costs them / the fix — is what the £99 teardown looks like.