Instant download

The 5-Second Homepage Test

A timed look at a live homepage: what a stranger can actually take in before they scroll, scored against job, offer, next step and proof.

What’s inside

• The protocol — five seconds, look away, write what you remember. Run it on your page, or on a competitor’s.
• Scoring prompts for four things a first screen has to do: the job, who it is for, a working next step, and proof a cautious buyer can use.
• What a fail means, in plain language, so you can brief an editor without a workshop.
• A one-page HTML file you can keep, print, or send on.

It is a test, not a rewrite of your page. If you want a human to do the looking, that is the Homepage Note.

Who it is for

A marketing lead, founder or MD at a UK firm — professional services, B2B software, specialist retail — who wants a structured first look before a brief, a checklist, or a paid note.

Not a fit if you want the answers written for you, or if you need implementation.

A public look at the test itself lives at five-second-test.html.