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Enquiry Path Checklist

The path from first screen to a working enquiry, written as a pass/fail list you can walk with an editor or a developer.

What’s inside

First screen: job in one line, who it is for, price or range if you already publish one, one primary action as a real URL.
Proof: named customers, a specific claim, and whether it sits above the campaign.
Action set: competing CTAs, hash links, modals without a fallback, forms that ask for too much too soon.
The rest of the path: enquiry or booking page, confirmation, and the mobile pass of the same list.
A note field on each item, so the file becomes a brief rather than a score.

It does not rewrite the page. It tells you, in order, what is blocking an enquiry.

Teams who already suspect the homepage is leaking and need a systematic pass — not another opinion, and not a six-week audit.

UK professional services, B2B software, specialist firms. Not a fit if you want the copy written, or the work built.